Relevance in Internet Marketing

Relevance is the key to Internet Marketing, but relevance to what and to whom? That is what I am going to be illuminating for you in this article.

The easy part of Internet Marketing is deciding what you are going to sell, basically you will pick a niche something that is of interest to you and something which you believe that there is a market for. If you are sensible you will at that point do further research and find out if there are forums relating to the product and what problems and issues people are having and, also the questions and answers they are raising. The next step after you have done this is to build an attractive website and drive traffic to it. It is at this stage that most Internet marketers go wrong. The problem is that they often build a site that is attractive to them, but that does not convert. The problem is they lost sight of relevance. In this case it is the relevance to the visitor that matters.

The average site visitor spends less than 15 seconds on assessing a new site and their eyes travel from left to right and then down the left most column first. You must capture their attention almost immediately and then keep it. This is where relevance comes in to play in a big way.

Your title must be large bold and related (i.e. relevant) to whatever the link was that they clicked on to reach your site for example I sell guitars and my keyword is Play Classical Guitar so they are expecting to see a site that offers them help to play classical guitar. I offer them free sheet music if they subscribe (give me their name and E mail address). The sheet music is relevant to anyone that plays Classical Guitar and I change the music each month so that it is appropriate for all levels of player. The offer is highly relevant and about 6% of all visitors give me this information. If I improve the wording by making it more relevant to my visitors it is possible to get up to 50% opting in, or sometimes more.

The same concept applies to Google AdSense advertising, only this time you have to capture the visitor’s attention in only a handful of words. If you can get a really relevant phrase and use this in the URL your advertisement and on your landing page then conversions will increase. It takes 5 to 6 touches to sell a person on a concept and they are more likely to stay if they recognize the relevance of the site to what they are looking for.

 

Summarizing we need to keep all aspects of Internet Marketing relevant to our visitor, the advertisement, the articles used to raise interest, the landing page and the call to action if we fail to do this then our visitor may leave and merely increase our bounce rate. I hope you see the need for relevance.

The Truth Behind The Network Marketing Industry

The Multi Level Marketing (MLM) Industry popularly known as the Network Marketing industry, is indeed a very simple and profitable industry but sadly with a lot of negative feedback. The truth is that you can make a lot of money in the MLM industry. A lot of ordinary people have built businesses that provide passive income streams for them and their families and friends, who are in their network for life! The beauty about having a business that provide passive income streams is that you can get to enjoy life doing whatever you want or decide. All that is required is a few years of smart and dedicated work. Today though, this has been made a lot easier as some MLM companies have gone online. There is an MLM company today that operates entirely on an e-commerce platform! This means that you can reach more people using your website or social media to sell almost any product and to anyone anywhere in the world. The network marketing industry is a $167 billion industry churning out millions having huge passive income streams.

I am a partner with one MLM firm that is a 100% e-commerce based here in Nigeria. This means that I can actually do the business from home. With proper application of e-commerce concepts, you can indeed earn a stream of passive incomes for life! This is however not a get-rich-quick scheme. Success in the MLM industry entails following a set of professional guidelines and being consistent. Many people in the MLM industry fail to apply basic guidelines needed to start and grow their own MLM business. Many fail to realize that their MLM business should be handled as a real business where you will be required to recruit a team of people that believe in your mission and vision.

The network marketing industry is a 167 billion Dollar industry and about 91 million people are involved in the network marketing industry around the world today. The industry is now booming in the rest of the world because it is almost the only recession proof industry! During the economic recession that occurred in the world in 2008 and 2009 and the one before that in 1998, it was the only Industry that was growing. While other industries like the automobile and financial industries were either collapsing, downsizing on the number of employees or cutting down salaries, the network marketing industry was getting larger. This is why a lot of people have shifted to Network Marketing.

Even great men and thinkers are beginning to endorse the MLM business model. Bill Gates has been quoted saying that if he had another chance to start up, Microsoft would have adopted the network marketing model. Little wonder the Network marketing Industry continues to grow at an unexpected rate. This is especially true in the United States that recorded a growth from $13 billion in 1992 to over $132 billion in 2010; more than 82 million new people have joined the Network Marketing Industry in the past 20 years! In fact, it is now estimated that over 15,800,000 distributors in the United States alone now participate, full- or part-time, in Network Marketing-and these numbers continue to grow.

After 20 year, the Network Marketing Industry still fits today’s hot trends-home-based businesses, entrepreneurship, and self-reliance-and in Nigeria, the growth is beginning to catch up with the rest of the world. My articles continue to educate its readers how they too can move beyond economic security to economic prosperity by taking advantage of this wealth creating industry.

Feel free to find out if Network Marketing is right for you. Learn how to select a company, and how to begin your own home-based business, using the skills and resources you already possess because, after all, it’s still your future!