Ask Yourself: Are You Relevant?

I have been thinking about this for quite a while. Have you ever asked yourself the question: Am I relevant?

What does it mean to be relevant? When I ask myself this question I think of the people I look to when I have a question. If I reach out for an answer from someone; I must believe in one way or another they have relevance to the answer I want or need.

If I have a problem with my car, in most cases, I typically will not go to my banker for an answer. I don’t go to my banker because I do not feel this individual is relevant to my question. On the other hand, I would not go to my doctor if I wanted an answer regarding a Certificate of Deposit or CD (not to be confused with a music CD). And I would not go to my auto mechanic if I had a back problem.

When we have questions we look to those who can possibly help.

Taking the scenarios above one step further; I might go to my mechanic when I have a back problem if I’m looking for a referral and I know my mechanic recently experienced back problems and the doctor had remedied the situation. My mechanic just became relevant because of recent experience and knowledge of someone who might be able to help me.

The same goes for the other scenarios above; there may be relevance but a different kind of relevance; they may not have the answer, but may have the ability to lead you to the answer.

Now we go back to the initial question. Are you relevant? Do people look to you for answers to their questions? Do they look to you when they need a referral? Do friends, family, co-workers, customers, supervisors, etc. turn to you when they are looking for answers?

For example if you work on a manufacturing line, do people come to you with questions regarding the operation of the line; if so, at least this individual believes you to be relevant. In this manufacturing role; do supervisors or managers ever come to you with questions regarding the line or seeking advice on the operations of the line; if so, you are relevant to even more people and to people who may be higher than you in the organization.

Maybe the questions presented to you are not directly related to your job or maybe they are completely unrelated; meaning you are considered a relevant or reliable source about something other than your day-to-day work. You may have relevance because of a hobby, a sport’s interest, family experience, visiting a certain city or area of the country; whatever it is something where people look to you for answers; makes you relevant.

Why is this important; you may be trying to advance your career and being recognized as relevant can go a long way toward reaching your career objective or current goal? You may be starting a business and relevance to your customers is critical to the success of your business.

The information you possess may make you relevant to other individuals or groups that are attempting to solve a problem and you are able to expedite the process because of your knowledge. These individuals may be prospective customers, suppliers, business partners, or may simply be someone who works – as Malcolm Gladwell identifies in his book, “The Tipping Point” – as a connector; one who brings others together.

Possessing knowledge or additional information makes you special and makes you someone people want to know better, you have become a person of interest.

The Truth Behind The Network Marketing Industry

The Multi Level Marketing (MLM) Industry popularly known as the Network Marketing industry, is indeed a very simple and profitable industry but sadly with a lot of negative feedback. The truth is that you can make a lot of money in the MLM industry. A lot of ordinary people have built businesses that provide passive income streams for them and their families and friends, who are in their network for life! The beauty about having a business that provide passive income streams is that you can get to enjoy life doing whatever you want or decide. All that is required is a few years of smart and dedicated work. Today though, this has been made a lot easier as some MLM companies have gone online. There is an MLM company today that operates entirely on an e-commerce platform! This means that you can reach more people using your website or social media to sell almost any product and to anyone anywhere in the world. The network marketing industry is a $167 billion industry churning out millions having huge passive income streams.

I am a partner with one MLM firm that is a 100% e-commerce based here in Nigeria. This means that I can actually do the business from home. With proper application of e-commerce concepts, you can indeed earn a stream of passive incomes for life! This is however not a get-rich-quick scheme. Success in the MLM industry entails following a set of professional guidelines and being consistent. Many people in the MLM industry fail to apply basic guidelines needed to start and grow their own MLM business. Many fail to realize that their MLM business should be handled as a real business where you will be required to recruit a team of people that believe in your mission and vision.

The network marketing industry is a 167 billion Dollar industry and about 91 million people are involved in the network marketing industry around the world today. The industry is now booming in the rest of the world because it is almost the only recession proof industry! During the economic recession that occurred in the world in 2008 and 2009 and the one before that in 1998, it was the only Industry that was growing. While other industries like the automobile and financial industries were either collapsing, downsizing on the number of employees or cutting down salaries, the network marketing industry was getting larger. This is why a lot of people have shifted to Network Marketing.

Even great men and thinkers are beginning to endorse the MLM business model. Bill Gates has been quoted saying that if he had another chance to start up, Microsoft would have adopted the network marketing model. Little wonder the Network marketing Industry continues to grow at an unexpected rate. This is especially true in the United States that recorded a growth from $13 billion in 1992 to over $132 billion in 2010; more than 82 million new people have joined the Network Marketing Industry in the past 20 years! In fact, it is now estimated that over 15,800,000 distributors in the United States alone now participate, full- or part-time, in Network Marketing-and these numbers continue to grow.

After 20 year, the Network Marketing Industry still fits today’s hot trends-home-based businesses, entrepreneurship, and self-reliance-and in Nigeria, the growth is beginning to catch up with the rest of the world. My articles continue to educate its readers how they too can move beyond economic security to economic prosperity by taking advantage of this wealth creating industry.

Feel free to find out if Network Marketing is right for you. Learn how to select a company, and how to begin your own home-based business, using the skills and resources you already possess because, after all, it’s still your future!